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Internet Fastest Paid Product Placement Segment
Thursday, July 8, 2010
The Internet is now the fastest growing segment of the paid product placement industry, according to a new outlook from media industry economic analyst PQ Media. While still one of the smallest product placement mediums in the branded entertainment category, paid product placements grew 11.1% to $40 million in 2009, a year in which the overall marketplace declined 2.8% to $3.61 billion, according to...
Cuckoo for Online Content
Monday, May 3, 2010
Branded content sites outperformed ad networks or Web portals across key ad metrics including awareness, message association, brand favorability and driving purchase intent, according to new research from the Online Publishers Association.
Within the key 18- to 34-year-old demographic, the study showed ad networks had a negative impact on purchase intent and failed improve brand favorability.
“Ad...
Brand Adaptation: 2010 the year of ‘Logorama?’
Monday, April 12, 2010
We think so. In fact, the swirl of technology events since CES, has quite frankly left us dizzy with delirium! Connected TVs, 3D TVs, TV Widgets, IPTV, eBooks, Apps, iPads, VoD and Social TV continues to rapidly alter the changing media landscape occupied by brands. Welcome to the Adaptive Marketing Era!
Where the technology imperative to remain part of the conversation has radically shifted the need...
The Genesis of Apple’s ‘Modern Family’ iPad Story
Monday, April 5, 2010
Apple Computer has rewritten the handbook on how innovative brand marketers everywhere are set to adopt the strategic use of scripted brand integration of their products in Internet TV shows and prime time television programs.
On March 31, just three days before US stores started selling the iPad, the product was cleverly positioned in a starring role opposite cast in the 19th episode of ABC America’s...
Brand New Worlds: Lessons in Transmedia Storytelling
Monday, March 15, 2010
Motivated by the same enterprise to reach and engage with audiences everywhere, brands and content producers today are sharing the time honoured tradition of storytelling, as 360 degree integrated marketing converges with the new entertainment paradigm of transmedia storytelling.
Recently at the fourth Futures of Entertainment conference at MIT, a variety of stakeholders met to discuss new methods...
Italy approves TV Product Placement in Media decree
Monday, March 8, 2010
Following the recent decision by British lawmakers, Italy’s government has approved a similar decree that allows product placement in television programs. The common rules have been introduced for all services that broadcast images on any platform to ensure greater flexibility for advertising and broadcasting, including product placement in TV programs.
The decision to allow product placement...
Is Your Brand Keeping Up With The Joneses?
Monday, March 1, 2010
Every once in a while a movie comes along that offers audiences the kind of social commentary that’s enough to put the breeze up consumer advocacy groups everywhere. The Joneses is soon to be that film. The film just also happens to be Demi Moore’s new picture. The storyline is that of the “perfect family” who move into an upscale gated community and become the envy of their neighbours.
The...
Trending towards Branded Content and Social Commerce
Friday, February 12, 2010
A joint ANA (Association of National Advertisers) and Forrester Research Inc. survey of more than 100 national US advertisers has revealed a high level interest in branded entertainment and interactive media and a continued lack of confidence in the effectiveness of television ads.
Respondents to the Association of National Advertisers/Forrester study of national advertisers said their TV ad spending...
Britain approves TV Product Placement
Wednesday, February 10, 2010
Product placement will be permitted in UK television programs, the government has confirmed after a three-month consultation. Culture secretary Ben Bradshaw said the government would adopt existing EU legislation to allow broadcasters to tap into the “meaningful commercial benefits” it could provide.
In a written Ministerial statement Mr Bradshaw said the UK and Denmark were currently...
I’m Here: A Love Story In An Absolut World
Monday, February 1, 2010
Where the Wild Things Are director Spike Jonze premiered his latest brand-funded project, I’m Here, at the Sundance Film Festival last month. Jonze was apparently given creative freedom by the Absolut Vodka brand to make the film. The movie is a love story about the relationship between two robots living in L.A.
“It was a pretty incredible opportunity,” he said. “They didn’t...
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