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LG, Philips and Sharp team up for Smart TV apps
Wednesday, September 7, 2011
LG, Philips and Sharp have come together to deliver what could possibly be a solution to the problem of having too many platforms – we’re talking about a multi-platform Smart TV app.
All three companies (a collaboration of Asia and Europe) have decided to embark on a journey together in order to define common technical requirements for their Smart TVs, which incidentally are based upon open...
Connected TV Will Be Consumers Portal to the Web
Wednesday, September 7, 2011
By 2013, consumers are far more likely to access the Web through a connected TV set than on a PC. The new IHS research predicts that shipments of devices like televisions, video game consoles and Blu-ray players will exceed 503.6 million units in 2013, more than three times as many as shipped in 2010.
PC shipments, the firm said, will amount to 253.3 million, up from 222.3 million, during the same...
Second-Screen Companion Apps for TVCs
Wednesday, September 7, 2011
The possibility of apps that work as overlays on traditional TV programming and advertising looks increasingly like a solution that could reach scale on connected TVs by 2012.
App makers have recently begun experimenting with ways to augment the TV viewing experience with context-relevant content through audio fingerprinting. This technology, which is currently being used by ABC to serve up content...
Warner Bros. Releasing Films as Apps
Thursday, February 17, 2011
Warner Bros. is releasing “app editions” of their blockbuster hits “The Dark Knight” and “Inception” on iPhones, iPads, and iPod touches. The launch marks the first time films can be downloaded to Apple mobile devices outside iTunes. Free versions of the apps include the first five minutes of each film, which consumers can choose to buy in full via an “in-app”...
Internet Fastest Paid Product Placement Segment
Thursday, July 8, 2010
The Internet is now the fastest growing segment of the paid product placement industry, according to a new outlook from media industry economic analyst PQ Media. While still one of the smallest product placement mediums in the branded entertainment category, paid product placements grew 11.1% to $40 million in 2009, a year in which the overall marketplace declined 2.8% to $3.61 billion, according to...
Cuckoo for Online Content
Monday, May 3, 2010
Branded content sites outperformed ad networks or Web portals across key ad metrics including awareness, message association, brand favorability and driving purchase intent, according to new research from the Online Publishers Association.
Within the key 18- to 34-year-old demographic, the study showed ad networks had a negative impact on purchase intent and failed improve brand favorability.
“Ad...
Brand Adaptation: 2010 the year of ‘Logorama?’
Monday, April 12, 2010
We think so. In fact, the swirl of technology events since CES, has quite frankly left us dizzy with delirium! Connected TVs, 3D TVs, TV Widgets, IPTV, eBooks, Apps, iPads, VoD and Social TV continues to rapidly alter the changing media landscape occupied by brands. Welcome to the Adaptive Marketing Era!
Where the technology imperative to remain part of the conversation has radically shifted the need...
The Genesis of Apple’s ‘Modern Family’ iPad Story
Monday, April 5, 2010
Apple Computer has rewritten the handbook on how innovative brand marketers everywhere are set to adopt the strategic use of scripted brand integration of their products in Internet TV shows and prime time television programs.
On March 31, just three days before US stores started selling the iPad, the product was cleverly positioned in a starring role opposite cast in the 19th episode of ABC America’s...
Brand New Worlds: Lessons in Transmedia Storytelling
Monday, March 15, 2010
Motivated by the same enterprise to reach and engage with audiences everywhere, brands and content producers today are sharing the time honoured tradition of storytelling, as 360 degree integrated marketing converges with the new entertainment paradigm of transmedia storytelling.
Recently at the fourth Futures of Entertainment conference at MIT, a variety of stakeholders met to discuss new methods...
Italy approves TV Product Placement in Media decree
Monday, March 8, 2010
Following the recent decision by British lawmakers, Italy’s government has approved a similar decree that allows product placement in television programs. The common rules have been introduced for all services that broadcast images on any platform to ensure greater flexibility for advertising and broadcasting, including product placement in TV programs.
The decision to allow product placement...
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