Discover your Brand Story

Great brand stories stem from the reason a brand exits,  Alain Thys wrote in his Future Lab blog The Ten Truths of Branded Storytelling. By the time James Dyson entered the U.S market in 2002 with his ingenious cyclonic bagless vacuum cleaner, his invention had undergone 5,127 prototypes before he could make it work.

Today, the $1 billion UK based Dyson Appliances centres all of its brand communication strategies on one single brand identity, better living through better engineering. Dyson had found a way to make his vacuum cleaner work, but he had also uncovered in the process his brand’s “Unique Story Proposition”. In the digital age, developing a powerful brand story, which resonates with audiences globally, will become one of the key success factors of digital branded entertainment.