Brand Adaptation: 2010 the year of ‘Logorama?’

We think so. In fact, the swirl of technology events since CES, has quite frankly left us dizzy with delirium! Connected TVs, 3D TVs, TV Widgets, IPTV, eBooks, Apps, iPads, VoD and Social TV continues to rapidly alter the changing media landscape occupied by brands. Welcome to the Adaptive Marketing Era!

Where the technology imperative to remain part of the conversation has radically shifted the need for brands to advertise *in* content.

It’s enough to make you gaga! (Lady). But we have the compass to ensure our clients will be seen and heard!

To inspire you, this short film was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 Academy Award under the category of animated and has quickly found its way into online video immortality. We hope you enjoy it.

http://www.vimeo.com/10149605

In the Adaptive Marketing era, we believe the focus will shift from outbound to surround, from campaigns to experiences, and from segmented audiences to individuals. To meet these changes, marketers will need to redefine the role of agencies, test partners from the non-agency world, to create a productive relationship with content procurement experts.

James Grant Hay is a brand integration and content strategist and is founder and CEO of InShot, an agency which specializes in branded content creation and was recently a speaker at the Branded Entertainment Forum SPAA Conference in Sydney.