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The Battle for Social TV’s Billions
Friday, July 9, 2010
The latest Futurescape report examines the emerging Social TV landscape and analyses how the battle over Social TV between social networks Facebook and Twitter, and other Internet companies such as Google TV, will permanently transform the TV market, as connected television arrives in our homes.
The report is the first critical appraisal of how the battle between the two major social networks over...
TV Apps Market to Hit $1.9 Billion by 2015
Friday, July 9, 2010
TV apps — interactive, web-like applications that both enhance the TV viewing experience by supplementing programming content with additional material and activities and deliver Internet content and services — are quickly becoming the standard revenue ecosystem on Internet Connected TVs. The growth in adoption of TV app platforms will result in revenues from apps on TVs going from just $10 million...
Google TV: The Holy Grail of Search
Friday, July 9, 2010
Google TV, an interactive platform that collapses the wall between TV and internet in the living room has arrived. The service, created with hardware partners Sony, Logitech and Intel, will launch this fall in the United States on TVs, set-top boxes and Blu-ray players and will arrive in Australia early 2011.
TV is the final screen for the search giant after it made its name in online search 10 years...
Connected TV Viewing to Displace Online
Friday, July 9, 2010
New research conducted for FourthWall Media reveals that consumers are ready for their TV to do more, resulting in less reliance on their computers. TV viewers indicate resounding interest in using their standard remote to submit “MasterChef” votes, check personalised financial, weather and fantasy sports information, and keep tabs on their eBay bids.
Viewers spend vastly more leisure time...
Merchandising Virtual Goods for Brands in Social Games
Tuesday, May 11, 2010
As currency markets take a ride, international sales of virtual goods have outpaced the U.S. quite dramatically, as witnessed by the explosive growth in South Korea and China, which had 2009 sales estimates of $3.5 billion to $4 billion in a market expected to reach $5.5 billion by 2012.
A new report Inside Virtual Goods: The Future of Social Gaming 2010 reveals not just the potential for revenue...
Why Television Must Change its Engine – and Fast.
Monday, March 15, 2010
Broadcast television is about to be turned on its head. While many media proprietors (including free-to-air, pay-tv, cable and satellite operators) are still breathing a sigh of relief from the costs to switch to digital, the real battle for supremacy has only just begun.
At stake, is control of the entire television advertising business model, worth globally in hundreds of billions of dollars. With...
Web series market worth an estimated $150m by 2013
Tuesday, February 16, 2010
The latest insight report from Content Economics Research ‘The made-for-broadband video industry’, estimates that approximately $50m was spent producing original web-series video content in Europe and America in 2009.
The report finds the BBC to be a key investor in this nascent market, and estimates that the public broadcaster has spent more money producing content for this market than any other...
iAd ‘Multi-touch’ Apps to Spur Digital Product Placement
Monday, February 1, 2010
iAd multi-touch advertising, applications using the patented technology found on Apple’s iPad device and other portable tablet computers will instantly enable consumers to buy what they see online and share it with their friends. Whether it’s watching their favourite TV show, playing the latest video game or reading the latest eBook, the use of product placement in multi-touch tablet computers...
Report: Connected TV and OTT Set to Rise
Monday, February 1, 2010
A growing appetite for over-the-top (OTT) content and the potential revenue streams it could bring to equipment manufacturers are strengthening the connected TV space.
Within two years, Internet video revenues are expected to top $29 billion worldwide, pulling with it a 58 percent share of the Internet television equipment market. That means connected TV and OTT content are poised for a growth spurt,...
Shine’s Murdoch Calls Social Media Key to TV’s Success
Monday, February 1, 2010
We’ve often said that social media is the key to TV’s economic future and that’s exactly what Elisabeth Murdoch, CEO of Shine Group, said in an address that issued a digital call to arms to TV producers and distributors at last month’s annual NATPE convention in Las Vegas.
In recent times, broadcast television has been challenged by the lack of social media tools available to...
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