 |
branded storytelling | digital entertainment | clients | commÉrage |
Melbourne: James Grant Hay Los Angeles | New York: Matt Myerson 360 Audience Brands Content Convergence Digital Entertainment eBooks Engagement Entertainment Film Hulu Ideas InShot Integration Interactive iPad IPTV iTunes Media Online Video Recall Screens Social TV Story Strategy TiVo TV Widgets Video Games VoD Web Series WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better. |
|
Web series market worth an estimated $150m by 2013
Tuesday, February 16, 2010
The latest insightful report from Content Economics Research ‘The made-for-broadband video industry’, estimates that approximately $50m was spent producing original web-series video content in Europe and America in 2009.
The report finds the BBC to be a key investor in this nascent market, and estimates that the public broadcaster has spent more money producing content for this market than any...
iPad: ‘Multi-touch’ to Spur Digital Product Placement
Monday, February 1, 2010
Multi-touch advertising, using the patented technology found on Apple’s iPad device and other portable tablet computers will instantly enable consumers to buy what they see online and share it with their friends. Whether it’s watching their favourite TV show, playing the latest video game or reading the latest eBook, the use of product placement in multi-touch tablet computers is going to usher...
Report: Connected TV and OTT Set to Rise
Monday, February 1, 2010
A growing appetite for over-the-top (OTT) content and the potential revenue streams it could bring to equipment manufacturers are strengthening the connected TV space.
Within two years, Internet video revenues are expected to top $29 billion worldwide, pulling with it a 58 percent share of the Internet television equipment market. That means connected TV and OTT content are poised for a growth spurt,...
Shine’s Murdoch Calls Social Media Key to TV’s Success
Monday, February 1, 2010
We’ve often said that social media is the key to TV’s economic future and that’s exactly what Elisabeth Murdoch, CEO of Shine Group, said in an address that issued a digital call to arms to TV producers and distributors at last month’s annual NATPE convention in Las Vegas.
In recent times, broadcast television has been challenged by the lack of social media tools available to...
eBooks, eNewspapers, eMagazines: Text, Images, Video and Advertising?
Monday, January 18, 2010
I am patiently waiting for Rupert Murdoch to surprise everyone this quarter with the announcement of News Corp’s version of the flexible eNewspaper, dubbed the “Rosebud“. LG unveiled its prototype 19-inch flexible eNewspaper on January 14 that’s almost as large as a broadsheet. Hearst Media has unveiled the Skiff. This is not a 2010 prediction, just a wish. Pay-walls aside, the future...
Get connected with Social TV
Monday, December 14, 2009
Television has inherently been a social experience for decades, dominating water cooler conversations worldwide. But as social networking enters the living room via embedded Twitter and Facebook streams, some observers see it changing the live experience altogether, potentially shaking up the millions of dollars spent on TV advertising, while ushering in new ways to reach audiences online.
A race is...
Why every Brand will need a TV Widget
Monday, December 14, 2009
I want to talk about the enormous opportunity that will be TV Widgets. Something Yahoo! started in 2008. As we begin to shift from Internet-to-TV services, TV widgets will increasingly become the calling card for all businesses in an Internet-enabled television era.
In the US, Yahoo has launched a range of TV widgets in partnership with manufacturers including Samsung, Sony and LG. Facebook, eBay,...
Stella’s Augmented Reality the new Product Placement
Monday, December 14, 2009
Stella Artois has launched Le Bar Guide to help beer connoisseurs locate a perfectly poured Chalice of the world’s best-selling Belgian beer. The application combines the street view on the iPhone screen with augmented reality (digital images overlaid on the screen when looking through the iPhone 3GS camera) to provide an interactive guide to nearby bars. Searches can be organized by country, zip...
The New Content Players: Pick a Box
Monday, December 14, 2009
New media players jostling for position here in Australia have added one spectacular ingredient, consumer choice is set to flourish. If you think a multi-channel television universe is complex, wait until the boxes arrive. Whatever form video on demand takes, the battle lines have been drawn and flags have been planted firmly in the ground for 2010. So here are the list of new players ready to assault...
Nielsen Moves Toward Cross-Platform Audience Measurement
Thursday, December 3, 2009
Nielsen Co. has told its media clients it will begin gathering Internet usage data before the end of the year from some households within the sampling that it uses for its traditional television audience measurement product.
The initiative is part of an effort to begin measuring TV audiences on the Web as more programming goes online and media companies seek to monetize audiences with cross-platform...
|
| ©2009 InShot Pty Ltd - Sitemap - Admin site by dangerboydesign - web and print design, Victoria, BC |