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News On-Demand: The Future of News Advertising in Apps
Monday, January 18, 2010
I am patiently waiting for Rupert Murdoch to surprise everyone this quarter with the announcement of News Corp’s version of the flexible eNewspaper, dubbed the “Rosebud“. LG unveiled its prototype 19-inch flexible eNewspaper on January 14 that’s almost as large as a broadsheet. Hearst Media has unveiled the Skiff. This is not a 2010 prediction, just a wish.
Pay-walls aside, the future...
Will Twitter make Social TV Fly?
Monday, December 14, 2009
Television has inherently been a social experience for decades, dominating water cooler conversations worldwide. But as social networking enters the living room via embedded Twitter and Facebook streams, some observers see it changing the live experience altogether, potentially shaking up the billions of dollars spent on TV advertising, while ushering in new ways to reach audiences online.
A race is...
Why every Brand will need a TV Widget
Monday, December 14, 2009
I want to talk about the enormous opportunity that will be TV Widgets. Something Yahoo! started in 2008. As we begin to shift from Internet-to-TV services, TV widgets will increasingly become the calling card for all businesses in an Internet-enabled television era.
In the US, Yahoo has launched a range of TV widgets in partnership with manufacturers including Samsung, Sony and LG. Facebook, eBay,...
Stella’s Augmented Reality the new Product Placement?
Monday, December 14, 2009
Stella Artois has launched Le Bar Guide to help beer connoisseurs locate a perfectly poured Chalice of the world’s best-selling Belgian beer. The application combines the street view on the iPhone screen with augmented reality (digital images overlaid on the screen when looking through the iPhone 3GS camera) to provide an interactive guide to nearby bars.
Searches can be organized by country, zip...
Connected TV: The New Content Players Emerge
Monday, December 14, 2009
If you think a multi-channel television universe is complex, wait until the boxes arrive. Whatever form video on demand takes, the battle lines have been drawn and flags have been planted firmly in the ground for 2010. So here are the list of new players ready to assault Australian households with content in a box. The war has only just begun.
PlayStation 3
Sony has announced two new features for...
Nielsen Moves Toward Cross-Platform Audience Measurement
Thursday, December 3, 2009
Nielsen Co. has told its media clients it will begin gathering Internet usage data before the end of the year from some households within the sampling that it uses for its traditional television audience measurement product.
The initiative is part of an effort to begin measuring TV audiences on the Web as more programming goes online and media companies seek to monetize audiences with cross-platform...
Making the most of Interactive Marketing
Sunday, November 22, 2009
The world of media is converging with “screens” becoming core to advertising in the 21st century.
These changes are fundamentally testing marketers and introducing demands from consumers that brands engage with them and maintain a dialogue across all touchpoints and platforms. The days of advertising being purely focused on the “interrupt an repeat” philosophy are long gone. Instead, marketing...
Beyond The 30-Second Spot: Online Video Trends
Wednesday, November 18, 2009
We’ve all heard the stampede of advertisers with slashed marketing budgets dashing online. Still, if you haven’t jumped in yet, there’s no better time than now to get started. So what are some online video options for digital marketers?
The value of brand connection and engagement for webisodes offers benefits that no airport banner or print magazine ad can compete with. Whether these...
Digital Entertainment Evolution
Wednesday, November 18, 2009
The Leaders in Digital Entertainment share their thoughts on the future of Hollywood.
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