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	<title>InShot&#187; InShot 2.0</title>
	<link>http://inshot.com.au</link>
	<description>InShot Product Placement</description>
	<lastBuildDate>Tue, 06 Sep 2011 15:11:17 +0000</lastBuildDate>
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		<title>LG, Philips and Sharp team up for Smart TV apps</title>
		<description><![CDATA[LG, Philips and Sharp have come together to deliver what could possibly be a solution to the problem of having too many platforms – we’re talking about a multi-platform Smart TV app.  
All three companies (a collaboration of Asia and Europe) have decided to embark on a journey together in order to define common technical [...]]]></description>
		<link>http://inshot.com.au/2011/09/lg-philips-and-sharp-team-up-for-multi-platform-smart-tv-apps/</link>
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		<title>Connected TV Will Be Consumers Portal to the Web</title>
		<description><![CDATA[By 2013, consumers are far more likely to access the Web through a connected TV set than on a PC.  The new IHS research predicts that shipments of devices like televisions, video game consoles and Blu-ray players will exceed 503.6 million units in 2013, more than three times as many as shipped in 2010.
PC shipments, the firm [...]]]></description>
		<link>http://inshot.com.au/2011/09/connected-tv-will-be-consumers-portal-to-the-web-by-2015/</link>
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		<title>Second-Screen Companion Apps for TVCs</title>
		<description><![CDATA[The possibility of apps that work as overlays on traditional TV programming and advertising looks increasingly like a solution that could reach scale on connected TVs by 2012.
App makers have recently begun experimenting with ways to augment the TV viewing experience with context-relevant content through audio fingerprinting. This technology, which is currently being used by [...]]]></description>
		<link>http://inshot.com.au/2011/09/second-screen-companion-apps-for-tvcs/</link>
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		<title>Warner Bros. Releasing Films as Apps</title>
		<description><![CDATA[Warner Bros. is releasing &#8220;app editions&#8221; of their blockbuster hits &#8220;The Dark Knight&#8221; and &#8220;Inception&#8221; on iPhones, iPads, and iPod touches. The launch marks the first time films can be downloaded to Apple mobile devices outside iTunes. Free versions of the apps include the first five minutes of each film, which consumers can choose to buy [...]]]></description>
		<link>http://inshot.com.au/2011/02/warner-bros-releasing-films-as-apps/</link>
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		<title>The Battle for Social TV&#8217;s Billions</title>
		<description><![CDATA[The latest Futurescape report examines the emerging Social TV landscape and analyses how the battle over Social TV between social networks Facebook and Twitter, and other Internet companies such as Google TV, will permanently transform the TV market, as connected television arrives in our homes.
The report is the first critical appraisal of how the battle [...]]]></description>
		<link>http://inshot.com.au/2010/07/the-battle-for-social-tvs-billions/</link>
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		<title>TV Apps Market to Hit $1.9 Billion by 2015</title>
		<description><![CDATA[TV apps — interactive, web-like applications that both enhance the TV viewing experience by supplementing programming content with additional material and activities and deliver Internet content and services — are quickly becoming the standard revenue ecosystem on Internet Connected TVs. The growth in adoption of TV app platforms will result in revenues from apps on [...]]]></description>
		<link>http://inshot.com.au/2010/07/tv-apps-market-to-hit-1-9-billion-by-2015/</link>
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		<title>Google TV: The Holy Grail of Search</title>
		<description><![CDATA[Google TV, an interactive platform that collapses the wall between TV and internet in the living room has arrived. The service, created with hardware partners Sony, Logitech and Intel, will launch this fall in the United States on TVs, set-top boxes and Blu-ray players and will arrive in Australia early 2011.
TV is the final screen [...]]]></description>
		<link>http://inshot.com.au/2010/07/google-tv-the-holy-grail-of-search/</link>
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		<title>Connected TV Viewing to Displace Online</title>
		<description><![CDATA[New research conducted for FourthWall Media reveals that consumers are ready for their TV to do more, resulting in less reliance on their computers. TV viewers indicate resounding interest in using their standard remote to submit &#8220;MasterChef&#8221; votes, check personalised financial, weather and fantasy sports information, and keep tabs on their eBay bids.
Viewers spend vastly [...]]]></description>
		<link>http://inshot.com.au/2010/07/connected-tv-viewing-to-displace-online/</link>
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		<title>Internet Fastest Paid Product Placement Segment</title>
		<description><![CDATA[The Internet is now the fastest growing segment of the paid product placement industry, according to a new outlook from media industry economic analyst PQ Media. While still one of the smallest product placement mediums in the branded entertainment category, paid product placements grew 11.1% to $40 million in 2009, a year in which the [...]]]></description>
		<link>http://inshot.com.au/2010/07/internet-fastest-paid-product-placement-segment/</link>
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		<title>Merchandising Virtual Goods for Brands in Social Games</title>
		<description><![CDATA[As currency markets take a ride, international sales of virtual goods have outpaced the U.S. quite dramatically, as witnessed by the explosive growth in South Korea and China, which had 2009 sales estimates of $3.5 billion to $4 billion in a market expected to reach $5.5 billion by 2012.
A new report Inside Virtual Goods: The Future [...]]]></description>
		<link>http://inshot.com.au/2010/05/virtual-goods-a-license-to-print-money/</link>
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