 |
Connected Television | digital entertainment | clients | commÉrage |
Melbourne: James Grant Hay Los Angeles | New York: Matt Myerson 3D 360° Apps AR Audience Brands Cloud Content Digital eBooks Entertainment Facebook Film Games Google TV Hulu iAd Ideas Immersion InShot Interactive iPad IPTV iTunes Media Reach Screens Singularity Smart TV Social TV Story Strategy tcom TiVo Transmedia TV Apps Twitter Video Virtual VoD Web Series WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better. |
|
Creating Global Friendly Content for your Brand
Thursday, December 3, 2009
When considering what type of project and content to develop for a global client, the first thing to consider is content type. While scripted content and reality/live-action content will both require either heavy re-dubbing and/or subtitle captions, animated series and voice-over driven ideas will be much easier to reshape and translate across different cultures.
No longer just for a younger demographic,...
New Research Proves Effectiveness of Strategic Branded Content
Sunday, November 22, 2009
The CNBC research out of London has shed further light on how strategic branded content makes a direct impact on the viewer and the brand. The study shows an overwhelmingly positive attitude towards branded content. Viewers get great content and brands benefit from greater recall, engagement and awareness with the audience.
The findings show how the positive association that viewers have towards...
Developing a Brand Content Integration Strategy
Sunday, November 22, 2009
The beauty of digital brand content development is that you have more creative freedom and options than traditional television integrations ever allowed. What works best when it comes to balancing brand and content? How much brand exposure within a video is too much? And at what point does the brand lose its utility and become an annoyance to the very audience it is trying to reach?
Here are several...
Nielsen Online Measures Brand Integration Success
Sunday, November 22, 2009
Some great insight was had at AIMIA’s Video Forum last month in Sydney and it was good to hear Mike Kerry from MySpace Australia share his Kiss or Miss case study with the audience. Nielsen Online has released research focusing on the effects of brand integration into online video content and presence, following Bonds and Spring Valley’s appearances in MySpace Web series’s Kiss or Miss.
Bonds...
Get Your Story Straight
Wednesday, November 18, 2009
Brands that don’t embody all the elements of engaging narrative will fail to thrive. In every great movie, there are five constructs that can be applied to guide narrative-based brand strategies: setting, hero, villain, mission and success. Successful brands are stories told well.
Shifting consumer behavior has changed the perceived value exchange between brands and consumers. This has created...
Discover your Brand Story
Wednesday, November 18, 2009
Great brand stories stem from the reason a brand exits, Alain Thys wrote in his Future Lab blog The Ten Truths of Branded Storytelling. By the time James Dyson entered the U.S market in 2002 with his ingenious cyclonic bagless vacuum cleaner, his invention had undergone 5,127 prototypes before he could make it work.
Today, the $1 billion UK based Dyson Appliances centres all of its brand communication...
Ideas are the Currency of the Future
Wednesday, November 18, 2009
Kevin Roberts talks about ideas are the currency of the future.
|
| ©2011 InShot Pty Ltd - Sitemap - Admin site by dangerboydesign - web and print design, Victoria, BC |