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		<title>New Research Proves Effectiveness of Strategic Branded Content</title>
		<link>http://inshot.com.au/2009/11/new-research-proves-effectiveness-of-strategic-branded-content/</link>
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		<pubDate>Sun, 22 Nov 2009 09:26:45 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Branded Storytelling]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Recall]]></category>

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		<description><![CDATA[The CNBC research out of London has shed further light on how strategic branded content makes a direct impact on the viewer and the brand.  The study shows an overwhelmingly positive attitude towards branded content.  Viewers get great content and brands benefit from greater recall, engagement and awareness with the audience.
The findings show how the positive [...]]]></description>
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