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	<title>InShot&#187; InShot 2.0</title>
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		<title>News On-Demand: The Future of News Advertising in Apps</title>
		<link>http://inshot.com.au/2010/01/ebooks-enewspapers-emagazines-text-images-video-and-advertising/</link>
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		<pubDate>Mon, 18 Jan 2010 00:27:01 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Digital Entertainment]]></category>
		<category><![CDATA[eBooks]]></category>

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News Corp chief Rupert Murdoch has hailed the iPad a &#8220;game changer&#8221; for media companies that have been struggling with declining newspaper circulations and trying to find ways to make their online content pay. News Corp&#8217;s flagship local newspaper, The Australian, set up an app for the iPad when the tablet was launched here in May.
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