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		<title>Nielsen Moves Toward Cross-Platform Audience Measurement</title>
		<link>http://inshot.com.au/2009/12/nielsen-moves-toward-cross-platform-audience-measurement/</link>
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		<pubDate>Thu, 03 Dec 2009 12:11:16 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Digital Entertainment]]></category>
		<category><![CDATA[Hulu]]></category>

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		<description><![CDATA[Nielsen Co. has told its media clients it will begin gathering Internet usage data before the end of the year from some households within the sampling that it uses for its traditional television audience measurement product.
The initiative is part of an effort to begin measuring TV audiences on the Web as more programming goes online [...]]]></description>
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