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		<title>Get Your Story Straight</title>
		<link>http://inshot.com.au/2009/11/branded-storytelling-test-test-test/</link>
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		<pubDate>Tue, 17 Nov 2009 17:01:36 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Branded Storytelling]]></category>
		<category><![CDATA[360°]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[InShot]]></category>
		<category><![CDATA[Social TV]]></category>
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		<description><![CDATA[Brands that don&#8217;t embody all the elements of engaging narrative will fail to thrive. In every great movie, there are five constructs that can be applied to guide narrative-based brand strategies: setting, hero, villain, mission and success. Successful brands are stories told well.
Shifting consumer behavior has changed the perceived value exchange between brands and consumers. This [...]]]></description>
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