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	<title>InShot&#187; InShot 2.0</title>
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		<title>Discover your Brand Story</title>
		<link>http://inshot.com.au/2009/11/branded-storytelling-test-test/</link>
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		<pubDate>Tue, 17 Nov 2009 17:01:22 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Branded Storytelling]]></category>
		<category><![CDATA[IPTV]]></category>
		<category><![CDATA[Story]]></category>

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		<description><![CDATA[Great brand stories stem from the reason a brand exits,  Alain Thys wrote in his Future Lab blog The Ten Truths of Branded Storytelling. By the time James Dyson entered the U.S market in 2002 with his ingenious cyclonic bagless vacuum cleaner, his invention had undergone 5,127 prototypes before he could make it work.
Today, the [...]]]></description>
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