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		<title>Developing a Brand Content Integration Strategy</title>
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		<pubDate>Sun, 22 Nov 2009 09:16:13 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Connected Television]]></category>
		<category><![CDATA[iTunes]]></category>
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		<description><![CDATA[The beauty of digital brand content development is that you have more creative freedom and options than traditional television integrations ever allowed. What works best when it comes to balancing brand and content? How much brand exposure within a video is too much? And at what point does the brand lose its utility and become [...]]]></description>
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