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		<title>Making the most of Interactive Marketing</title>
		<link>http://inshot.com.au/2009/11/making-the-most-of-interactive-marketing/</link>
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		<pubDate>Sun, 22 Nov 2009 08:50:51 +0000</pubDate>
		<dc:creator>James Grant Hay</dc:creator>
				<category><![CDATA[Digital Entertainment]]></category>
		<category><![CDATA[Screens]]></category>
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		<description><![CDATA[The world of media is converging with “screens” becoming core to advertising in the 21st century.
These changes are fundamentally testing marketers and introducing demands from consumers that brands engage with them and maintain a dialogue across all touchpoints and platforms. The days of advertising being purely focused on the “interrupt an repeat” philosophy are long [...]]]></description>
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